Software Advice helps buyers navigate the purchasing process of software by offering individualized software recommendations that are tailored to meet business needs. The company was established in 2005. Software Advice offers 1-on-1 advisor assistance, objective research and trustworthy insights to guide buyers to the best solutions for their unique circumstances. Buyers can also benefit from impartial market reports, in-depth assessments and comparisons of different software systems, and phone consultations with industry experts. The company also offers a suite of free tools and resources, including matchmaker software for vendors and an analyst certification program and a community of verified user reviews. Software Advice is part of the Gartner Digital Markets family of review sites and has helped more than 750,000 people find the appropriate software for their businesses.

The employees of Software Advice are committed to maintaining a culture of customer service, which has made them an industry leader for customer acquisition and retention. The satisfaction of employees is high and Software Advice has been recognized for its best practices in hiring, training and development of employees.

Software Advice was listed as one of the top 100 employers by The Austin Business Journal and named a Top Workplace by Texas Monthly. The Software Advice managers are highly effective at engaging and motivating their teams. This leads to high productivity. Software Advice has also been recognized for its innovative approach to technology as well as for making use of social media in order to build the brand. In fact, Software Advice was the first online review site to launch a dedicated social media channel for each one of its reviewed products.